Whether you are a start up online business or an established one, it is always good and beneficial to keep a watch on what your competitors are doing. It is not easy to maintain your monopoly in the industry. Everyday there are new entrants to your specific industry and if you don’t keep pace with your competition you will see yourself losing out of the race. Therefore, to keep your future secure and your holding firm in the business, competitor analysis is a must. It helps your business to foresee where you are and where you should be.