Keyword research is one of the most important aspects of digital marketing. The sure shot way for a business to gain immediate ranking on various search engines such as Google, yahoo and Bing is through properly optimized and relevant keywords. For online start-ups, it is vital that they do proper keyword research because both users and search engines depend on keywords to find your website.
Did you know that 14 out of 15 online users make use of search engines to find something on the web? The users type in the keyword and Google’s complex algorithm sorts through the numerous WebPages indexed and analyzed by spiders and robots. These robots are basically software that crawls through the content of these WebPages, and the searched keywords that match with the WebPages are shown on the search engines. That is the reason why implementing the right keywords in your website’s content is very important because that is how search engines will show your website’s results when someone searches for your targeted keywords.