In today’s economy, money matters a lot especially when companies have to spend on advertising. Businesses have to spend a great deal of time and efforts on conceptualizing and strategizing a good ad campaign for their business promotion and development. Advertising is important but more important is the positive Return on investment (ROI) that the business gets from advertising. That is where Search engine marketing comes in.
Search engine marketing in short SEM is one of the cost efficient and beneficial digital marketing tools to help businesses optimize their websites and make them search engine friendly through paid advertising (Google ad words), paid listing, ad placements and etc.
Interesting facts: Successfully using SEM methods such as Pay per click (PPC), and local search marketing, it is possible for emerging entrepreneurs to get ahead of the competition.
With Google ad word or Pay per click (PPC) marketing you have the liberty to decide on your ad’s budget and where it should be placed for building maximum brand reputation and visibility. When a person clicks on your ad, then you have to pay the fixed rate for each click. Through Google Analytics, it is easy for businesses to measure the ROI of their ad campaigns; hence they can make good business decisions weather to change or continue with the campaign strategy. Idea behind search engine marketing is to give entrepreneurs and marketers utmost traffic and help them generate more leads and conversions in the most affordable way possible.
Search engine marketing becomes a cakewalk once you understand the functionality and techniques involved behind it. You will learn all about it in the 8th module of our digital marketing training programme.
Search engine marketing (Google ad words) course structure: