As an entrepreneur you may have a well designed, user friendly and content optimized website but what is the point if your website is not visible on search engines and reachable to your audience? That’s where search engine optimization (SEO) comes in.
SEO is one of the most powerful digital marketing techniques that enhances your website’s visibility on the search engines and makes it appear on top pages of Google so that people can easily find your website when they type in the relevant and targeted keyword. SEO helps increase traffic to your website by making it appear in the organic search results of search engines. Higher the website ranks on search engine pages, better are the chances that it will be visited by online population.
Interesting facts: The top 5 pages of Google search engine get 75% of clicks
It is mostly seen that search engines behave like people. They like websites which have qualitative content and is user friendly. Search engines rank those websites on their top pages which have optimized WebPages and relevant and substantive information.
Entrepreneurs who want to achieve success in their online business must have 2 things in place. One is to have a well designed website with substantial information and second is to have an excellent SEO strategy so that their website can appear on search engines and start generating traffic and leads.
Interesting facts: Companies that use a blog have 43% more indexed pages, hence they get far more leads as compared to those that do not have a blog.
Search engine optimization is a process that cannot be learnt on its own. It requires training and practical exposure to understand the intricate steps that are involved in creating a positive SEO strategy both paid and organic. In the 7th module of our digital marketing training programme you will learn about search engine optimization process and various techniques to make your website rank on the top pages of Google search engine.
Search Engine Optimization course structure: