Analytics tracking allows entrepreneurs to analyze the performance of their website and hence they can make quick and informed decisions about their website’s functionality and positioning. With Google’s Analytics tracking, you can track the number of visitors coming to your website, where they are coming from, what keywords people are using to come to your website, which pages people are visiting more, how much time they are spending and more. 
The kind of information that Google analytics tracking offers is invaluable for any online entrepreneur since it can help him to increase sales, convert potential customers into clients, strategize the keywords, boost online marketing and improve user experience. You can also see how your efforts in Social media marketing are working and what changes you can make to drive in more traffic from social media channels.
Google Analytics tracking needs skills and expertise to understand and analyze the vast amount of data provided about your website. At digital marketing school, you can learn this in the second module of our training programme.
Analytics tracking course structure:
