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Keyword research is one of the most important aspects of digital marketing. The sure shot way for a business to gain immediate ranking on various search engines such as Google, yahoo and Bing is through properly optimized and relevant keywords. For online start-ups, it is vital that they do proper keyword research because both users and search engines depend on keywords to find your website.
Did you know that 14 out of 15 online users make use of search engines to find something on the web? The users type in the keyword and Google’s complex algorithm sorts through the numerous WebPages indexed and analyzed by spiders and robots. These robots are basically software that crawls through the content of these WebPages, and the searched keywords that match with the WebPages are shown on the search engines. That is the reason why implementing the right keywords in your website’s content is very important because that is how search engines will show your website’s results when someone searches for your targeted keywords.
Keyword or keyword phrases selected by you should be targeted to the correct type of traffic that visits your website. This means that your target keywords should be able to influence the visitors on your website to become your customers. If you use the wrong kind of keywords, you’ll only attract traffic but won’t be able to generate leads.
Interesting fact: HomePage page Rank is the top factor in the Google algorithm. The most popular WebPages have PR10
That is why for a successful online marketing campaign, keyword research should be your top most priority and it is not always easy to get your keywords right. There are techniques and tips for selecting the right keywords which will help you rank high on search engines. These techniques and tips are part of the keyword research curriculum of our digital marketing training programme.
Keyword research course structure:
1) Keyword research
What is keyword research
How to use keywords
Keyword research process
What are niche Markets
Where to find the relevant keywords
Types of keywords
Keyword research tools
Practical
What you take home – After the completion of the curriculum, you will be able to identify the right type of keywords for your target market and will be able to effectively implement them in your content creation.
Experience agency level Digital marketing training by world class experts only at Digital marketing School. Why not give us a try?
Keertana Anand
Mentor Shankar & kalyan are highly acclaimed consultants for digital marketing and one of the best mentors to learn digital marketing from .It is a immense pleasure to recommend DMS to every Individual who aspire to have a great carrer in marketing
KalyanRahul Rayavarapu
I joined DMS with lot of doubts in my mind as i am from different stream.Now i can confidently claim that i am confident enough to deal with all the modules that are taught here .The best place to learn Digital marketing is DMS.
Roshan Singh
DMS is the best institute for Digital Marketing in hyderabd to learn digital marketing ,This is the second institute that I joined and i was completely satisfied here compared to the previous one.the Trainers ,Kalyan and Shankar are awesome and the best people to learn from.
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