According to Alexa, LinkedIn is one of the strongest professional networks on the internet today after Facebook and Twitter. Every budding entrepreneur is leveraging LinkedIn in his social media marketing strategy. LinkedIn, which currently has 332 million active users out of which 26 million are in India, is one of the best social media channels through which you can spread your content and drive traffic to your website or blog.
Interesting facts: 50% of LinkedIn members report they are more likely to buy from a company they engage with on LinkedIn.
Through the use of LinkediIn as a social media marketing strategy, entrepreneurs can generate leads and drive traffic to their website. LinkedIn as a social media channel is more professional and business oriented when compared to twitter and Facebook, hence marketers use LinkedIn precisely for targeted audience.
Moreover, you can use LinkedIn for advertising purpose. In fact, B2B marketers prefer to use LinkedIn for advertising because of its high success rate. Linkedin marketing is relatively easy. All you need to have are few tips and tricks up your sleeve to utilize this amazing platform to the best possible way for your social media marketing strategy.
Interesting fact: LinkedIn drives more traffic to b2B Blogs and Sites than Twitter, Facebook and G+ combined
In the 5th module of our social media marketing training programme, you will learn and get hands on experience in LinkedIn marketing
LinkedIN marketing course structure:
1) What is LinkedIn
2) Why to use LinkedIn
3) How to use LinkedIn for marketing
4) Step by Step process for LinkedIn profile creation
5) LinkedIn company pages for marketing
What is Company Page
Importance of Company Page
How to set up company page
6) Important Tips for successful LinkedIn marketing
What do you take home – At the end of the course, you will be able to design and create your own LinkedIn profile. You will be able to write effective headlines and content for attracting more people to your profile. You will be able to create your company page and publish relevant content for increasing followers and engagement on your page.
Experience agency level Digital marketing training by world class experts only at Digital marketing School. Why not give us a try?