The enormous data provided by Google Analytics is extremely important for entrepreneurs for many reasons. It can help entrepreneurs re-evaluate and make decision about their website’s positioning. It can also help you to track results and hence saves your valuable time. No doubt, Google Analytics is important but not every entrepreneur understands how to use it and analyse its data. Google analytics is not difficult, but it does need a person to study, learn and recognize how to analyze and relate its data thoroughly.
In the second module of our digital marketing training programme, you will learn about Google analytics tool and its functionalities.

Web Analytics Course structure:

1) What is Web analytics

2) Types of web analytic tools

3) What is Google Analytics

4) Step by step process of Google Analytics set up

5) Google Analytics reporting interface

6) Tool to improve usability and user retention

7) How to view reports

8) Practical

What do you take home – At the end of the curriculum, you will be able to generate and implement Google analytics tracking code on your website. You will be able to interpret and analyze the vast data provided by Google analytics about your website. This will help you to take relevant actions for the benefit of your business.

Experience agency level Digital marketing training by world class experts only at Digital marketing School. Why not give us a try?